Jim Gribble brings 20+ years experience to organizations looking for solutions to their direct marketing challenges.  He’s directed profit centers for several of the industry’s most sophisticated and well-established organizations.  While responsible for hundreds of successful campaigns and nearly a billion dollars in direct marketing sales to date, he has continuously maximized every aspect of the process. 

As a strategic planner, Jim’s ability to develop and implement sound growth plans was demonstrated when he took International Masters Publishers’ sales from $22 million to over $110 million in just four years. He established the International Sales Division of International Home Shopping, and in less than two years, had successful operations running in Canada, Australia, United Kingdom, France and Germany.

As a promotion developer, he’s been credited with countless breakthrough creative direct mail packages, often doubling the response of existing controls in seasoned, heavily tested markets.  His Wheel of Winnings package concept nearly tripled response and remained a control for nearly five years, with over 50 million circulated. 

As a customer loyalty expert, his philosophies and strategies have transformed the way some companies now approach this challenge.  The heart of his customer loyalty philosophy is the ultimate goal of turning customers into advocates for an organization and its products.  At Grolier Direct Marketing he led a cross-functional team focused on customer retention ... their actions directly increased profits over $1 million annually.

As a database developer and marketing analyst, he’s established marketing databases, analysis systems and modeling techniques that have greatly enhanced the effectiveness of the marketers who have used them.  His special expertise with continuity and subscription products has afforded him great appreciation and understanding of the intricacies of back-end marketing and lifetime value issues.

As a project leader, Jim consistently meets deadlines and beats budgets.  His ability to systematize projects is the drive he puts behind every responsibility he undertakes.

Click here to learn more about how Jim and the Direct Marketing Dynamics team will become your "partners in response"!